Posted on May 3, 2012 in Practice News

Thousand Oaks Plastic Surgeon Discusses Rising Increase in Cosmetic Enhancement Popularity
Thousand Oaks, CA — According to recently released statistics from the American Society of Plastic Surgeons (ASPS), breast augmentation is the most popular cosmetic surgical procedure and BOTOX® Cosmetic is the most popular nonsurgical enhancement. With an overall increase of 5% in the number of aesthetic procedures performed since last year, Thousand Oaks plastic surgeon Dr. Michael Schwartz says higher approval ratings of cosmetic surgery and a more competitive job market are to thank for the rise in demand for aesthetic enhancements. Dr. Schwartz also says he has seen similar growth at his practice as more patients seek to enhance their appearance and improve self-confidence.
At his center for plastic surgery in Thousand Oaks, Dr. Schwartz focuses on a wide variety of cosmetic procedures ranging from liposuction and body contouring to dermal fillers and laser skin rejuvenation. He says while some patients want a high profile look, a majority of his patients simply want to reduce the signs of aging and rejuvenate their natural beauty with either a surgical or non-invasive procedure. Dr. Schwartz says advancements in the techniques and technology as well as shifts in the economy have played significant roles in the dramatic rise in demand for plastic surgery.
“In the last few years the job market has become more competitive, so people are looking into cosmetic procedures to increase their chances of landing a job. Also, to feel good, and look good, gives you better attitude with an overall positive appearance. While there was a brief period in the economy where surgery rates were down, patients are just as interested as ever in looking and feeling their best. Today, our procedures are less invasive with shorter recovery times as well,” says Dr. Schwartz.
Because of the surge in popularity of aesthetic procedures, Dr. Schwartz says patients are able to reap the benefits of a more “cosmetically aware” society. He says patients now have access to an enormous wealth of online procedure information and doctor reviews to help them choose the right surgeon for them, whether they are looking for breast augmentation or BOTOX cosmetic. Dr. Schwartz says a greater familiarity with the treatments available in plastic surgery will allow patients to make informed decisions and will also help promote the safe and effective practice of cosmetic treatment.
“As plastic surgery procedures become more popular, so do the doctors who perform them. Patients can better educate themselves by looking at a doctor’s website, before and after photos, as well as referrals and ratings. Make sure they are certified by the American Board of Plastic Surgery. The popularity of these procedures is helpful for patients because they are finally learning how to research who is qualified to do their surgery,” says Dr. Schwartz.
Dr. Schwartz says some of the current most popular procedures at his practice are those associated with the mommy makeover: a combination of several body contouring and breast surgery enhancements designed for post-pregnancy women. He adds that facelifts and tummy tuck procedures are increasing as well, an observation reflected in the latest ASPS surveys. He also says there has been an unprecedented rise in isolated necklifts and fat grafting for buttock augmentation procedures, which have not been as popular in the past. Thanks to a host of options available to patients, Dr. Schwartz says plastic surgery can now provide some of the safest and most effective improvements in a person’s physical appearance and self-image.
Whether patients are looking for minor procedures such as dermal fillers or a more significant enhancement like breast augmentation or eyelid surgery, Dr. Schwartz says with the increased popularity of aesthetic treatment comes a necessity for proper research and patient education. He stresses the importance of consulting with a board-certified plastic surgeon and a practice that provides personalized, individual treatment and an attentive approach to patient care.
“I would hope a person who chooses a plastic surgeon, chooses wisely by researching the doctor, not the cost of the procedure. It will end up costing a lot more if it has to be redone,” he says.
About Michael R. Schwartz, MD, FACS
Dr. Michael Schwartz is double board-certified and an active member of the American Society of Plastic Surgeons and the American Society for Aesthetic Plastic Surgery. He completed his plastic and reconstructive surgery residency at the University of Texas Southwestern including extensive training in cosmetic procedures. Dr. Schwartz is a Fellow of the American College of Surgeons, a member of the Mentor Educational Council, and has been published in numerous papers and journals concerning plastic surgery.
Located at 696 Hampshire Road, Sutie 210 in Westlake Village, CA, Dr. Schwartz’s practice can be reached at (805) 435-8256. He can also be contacted online via the websites drschwartz.com or facebook.com/drmschwartz.
Contact:
Rosemont Media
Aaron Hurst
aaron@rosemontmedia.com
(858) 200-0044
www.rosemontmedia.com
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Posted on March 2, 2012 in Events, Practice News

Posted on January 5, 2012 in Practice News

Plastic Surgeon in Thousand Oaks Discusses Popularity of Breast Augmentation
The most recent data from the American Society for Aesthetic Plastic Surgery (ASAPS) shows breast augmentation as the most popular form of surgical aesthetic enhancement, with 318,123 procedures performed in 2010. At his Thousand Oaks plastic surgery practice, Dr. Michael Schwartz says the same is true of his practice, and discusses possible reasons for this predilection.
According to the latest study from the American Society for Aesthetic Plastic Surgery (ASAPS), more than 9.3 million cosmetic enhancement procedures were performed in 2010. Breast augmentation is the most common surgical procedure, accounting for almost 20% of all surgical procedures performed in the U.S. Dr. Michael Schwartz, a board-certified plastic surgeon in Thousand Oaks, CA, says this is likely due to the immediate impact and dramatic transformation the breast augmentation procedure can provide.
While Dr. Schwartz performs a comprehensive range of cosmetic procedures, including BOTOX® injections, eyelid surgery, and liposuction, he says the most popular form of surgical cosmetic enhancement at his practice is breast augmentation. “Today, breast implants are safer than ever. The studies required by the FDA have shown this to be true, and women have greater confidence than ever in the product and their results. In addition, we have technology such as 3D breast imaging that allows us to plan surgery, and meet patient’s expectations more accurately than ever. Furthermore, new techniques allow for minimal pain and shorter recovery, allowing patients to get back to their daily activities.”
Whether his patients desire a dramatic transformation or a subtle enhancement, Dr. Schwartz says the versatility of the breast augmentation procedure and an individualized treatment plan can address a wide range of aesthetic goals. For this reason, as the popularity of aesthetic procedures continues to increase, he says he fully expects breast augmentation to remain the most popular form of cosmetic enhancement.
About Michael Schwartz, MD, FACS
Dr. Michael Schwartz earned his medical degree from Baylor College of Medicine. He then completed his general surgery training at the University of Southern California, and his plastic surgery residency at the University of Texas Southwestern Medical Center. Dr. Schwartz is a fellow of the American College of Surgeons, and a member of the American Society of Plastic Surgeons and the American Society for Aesthetic Plastic Surgery.
The plastic surgery practice of Dr. Schwartz is located at 6969 Hampshire Road Suite 210 Westlake Village, CA 91361, and can be reached at (805) 435-8256, or found online at drschwartz.com or facebook.com/drmschwartz.
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Posted on July 6, 2011 in Practice News

Facebook Enhances Plastic Surgery Experience in Thousand Oaks
The latest study from the American Society for Aesthetic Plastic Surgery (ASAPS) found that more than half of Americans now approve of cosmetic enhancement. Dr. Michael Schwartz says social media communities such as Facebook at his Thousand Oaks plastic surgery practice, and across the nation has likely played a role in this increase in popularity. With over 700 billion minutes spent per month on the social networking site, Dr. Schwartz says providing a venue in for his current and potential patients to discuss their own individual experiences with cosmetic procedures such as breast augmentation or liposuction is important to the overall process of cosmetic enhancement.
According to the latest statistics from the American Society for Aesthetic Plastic Surgery (ASAPS), 51% of the U. S. population now approves of cosmetic enhancement. As a double board-certified plastic surgeon in Thousand Oaks, CA, Michael Schwartz, MD, FACS has been in practice for over 12 years, specializing in breast and facial surgery, and body contouring. Dr. Schwartz says social media, and Facebook in particular, plays an integral role in the formation of an online community centered on his practice. He adds that the conversation occurring on Facebook becomes a valuable and educational tool for both current and potential patients as they consider cosmetic enhancement procedures such as breast augmentation, liposuction, or facial rejuvenation; he believes the increasing popularity of social media has played a role in this increase, and will likely continue to influence U. S. approval of aesthetic enhancement.
Dr. Schwartz says he strives to enhance the individual aspects of each patient by balancing the artistic skill and technical expertise required of aesthetic enhancement. He says education plays an important role in the successful development of patient expectations. Dr. Schwartz adds that when he considers the significance of cosmetic enhancement decisions being made with the help of Facebook conversations, reviews, and testimonials, the benefits are hard to ignore.
Whether his patients are discussing their own personal experience with plastic surgery procedures such as liposuction or BOTOX Cosmetic ®, posting testimonials, or searching for reviews, Dr. Schwartz says social media has become an innovative way for him and his practice to interact with patients online. As he continues to pursue positive patient experiences and seamless aesthetic enhancement results, Dr. Schwartz says sites such as Facebook are fast-becoming an essential and valuable online tool that will continue to increase the popularity of cosmetic procedures.
About Michael R. Schwartz, MD, FACS
Dr. Michael Schwartz earned his medical degree at Baylor College of Medicine. He then completed his general surgery residency at the University of Southern California, and his plastic surgery residency at the University of Texas Southwestern Medical Center. The American Board of Surgery and the American Board of Plastic Surgery have certified Dr. Schwartz. He is a fellow of the American College of Surgeons, and a member of the American Society of Plastic Surgeons, the American Society for Aesthetic Plastic Surgery, and the Los Angeles Society of Plastic Surgeons.
Dr. Schwartz’ plastic surgery practice is located at 696 Hampshire Road, Suite 210 in Westlake Village, CA 91361, and can be reached at (805) 435-8256, or found online at www.drschwartz.com, or the Michael R. Schwartz, MD, FACS Facebook page.
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Posted on March 25, 2011 in Practice News
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Posted on December 15, 2010 in Practice News

Dr. Schwartz Launches New Plastic Surgery Website
To support his patients’ online experience with his Thousand Oaks plastic surgery practice, Michael Schwartz, MD is launching a new, state-of-the-art website that emulates his pursuit of a seamless combination of artistry, experience, and science.
Dr. Michael Schwartz, a double board-certified plastic surgeon in Thousand Oaks, CA is announcing the launch of a new website he believes will enhance his ability to balance beauty and science while providing safe and effective results that satisfy his patients’ aesthetic enhancement goals and expectations. This interactive new website provides visitors with an in-depth overview of Dr. Schwartz’ plastic surgery practice, supplemented by a comprehensive network of information concerning all surgical and non-invasive cosmetic procedures available, ranging from laser skin resurfacing to breast augmentation.
The comprehensive website incorporates Dr. Schwartz’ individualized approach to each patient, as well as his extensive experience performing a number of plastic surgery procedures such as the tummy tuck in Thousand Oaks. By providing detailed descriptions of each procedure offered, as well as patient testimonials, before-and-after galleries, and a doctor biography, Dr. Schwartz says he hopes to create a positive and informative online experience with his practice for both current and potential patients.
In collaboration with the medical website design team at Rosemont Media, Dr. Schwartz has included an array of interactive options to heighten his patients’ virtual experience with his plastic surgery practice. In addition to creating an aesthetically-pleasing framework, Dr. Schwartz has incorporated social media buttons to foster the growth of an online community to further enhance and educate his patients. He adds that the new website was designed to convey his conservative approach to subtly enhance his patients’ beauty with natural-looking cosmetic treatments as he blends his extensive experience and scientific knowledge with an artistic eye.
About Dr. Schwartz
Michael R. Schwartz, MD, FACS completed his plastic surgery training at the University of Texas Southwestern in Dallas. He is an active member of the American Society of Plastic Surgery and the American Society for Aesthetic Plastic Surgery, as well as the American College of Surgeons. Dr. Schwartz is also a member of the Mentor Educational Council, and speaks around the country on behalf of the Mentor Corporation. He has traveled around the world to study the latest techniques in breast surgery and a number of other plastic surgery procedures to ensure he remains at the cutting-edge of the cosmetic enhancement world. Additionally, Dr. Schwartz has authored and presented a number of medical papers, and has been invited to speak at several national plastic surgery meetings.
Dr. Schwartz’ plastic surgery office is located at 696 Hampshire Rd., Ste. 210 in Westlake Village, CA 91361, and can be reached at (805) 449-7204 or online at either http://www.drschwartz.com or the Michael R. Schwartz, MD, FACS Facebook page.
Posted on December 6, 2010 in Practice News
We have recently released a new website. Please browse our procedural pages and don’t forget to view our new gallery of before and after photos.
If you have any questions, please contact us today!