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The most recent data from the American Society for Aesthetic Plastic Surgery (ASAPS) shows breast augmentation as the most popular form of surgical aesthetic enhancement, with 318,123 procedures performed in 2010. At his Thousand Oaks plastic surgery practice, Dr. Michael Schwartz says the same is true of his practice, and discusses possible reasons for this predilection.
According to the latest study from the American Society for Aesthetic Plastic Surgery (ASAPS), more than 9.3 million cosmetic enhancement procedures were performed in 2010. Breast augmentation is the most common surgical procedure, accounting for almost 20% of all surgical procedures performed in the U.S. Dr. Michael Schwartz, a board-certified plastic surgeon in Thousand Oaks, CA, says this is likely due to the immediate impact and dramatic transformation the breast augmentation procedure can provide.
While Dr. Schwartz performs a comprehensive range of cosmetic procedures, including BOTOX® injections, eyelid surgery, and liposuction, he says the most popular form of surgical cosmetic enhancement at his practice is breast augmentation. “Today, breast implants are safer than ever. The studies required by the FDA have shown this to be true, and women have greater confidence than ever in the product and their results. In addition, we have technology such as 3D breast imaging that allows us to plan surgery, and meet patient’s expectations more accurately than ever. Furthermore, new techniques allow for minimal pain and shorter recovery, allowing patients to get back to their daily activities.”
Whether his patients desire a dramatic transformation or a subtle enhancement, Dr. Schwartz says the versatility of the breast augmentation procedure and an individualized treatment plan can address a wide range of aesthetic goals. For this reason, as the popularity of aesthetic procedures continues to increase, he says he fully expects breast augmentation to remain the most popular form of cosmetic enhancement.
About Michael Schwartz, MD, FACS
Dr. Michael Schwartz earned his medical degree from Baylor College of Medicine. He then completed his general surgery training at the University of Southern California, and his plastic surgery residency at the University of Texas Southwestern Medical Center. Dr. Schwartz is a fellow of the American College of Surgeons, and a member of the American Society of Plastic Surgeons and the American Society for Aesthetic Plastic Surgery.
The plastic surgery practice of Dr. Schwartz is located at 6969 Hampshire Road Suite 210 Westlake Village, CA 91361, and can be reached at (805) 435-8256, or found online at drschwartz.com or facebook.com/drmschwartz.
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